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PHSC 02 Huff: Welcome

Survey of Chemistry and Physics



Write a 2-3 page, double-spaced report on a recent (within the past 5 years) advertisement of your choosing.

Make sure to include the following:

  • Describe the product being marketed
  • What scientific claims the advertisement is making (find one that has at least 2 claims)
  • The reliability of each of these claims based on scientific facts
  • Your conclusion of whether people should buy this product from your findings

You must use at least two reliable sources. Examples of these are:

You may not reference any other website without explicit permission from me (ex: blogs). When in doubt, ask Professor Huff!

Part 01: Choose a topic (10 pts)

  • Online submission of the ad of your choice and the sources to use to support/refute the claims.
  • Must include the following for full credit.
    • Advertisement summary of claims (2 pts)
    • Advertisement link/source (2 pts)
    • Two reliable references you plan to use, with their links/source (3 pts) - ideally one for each claim. Make sure to provide the title for scientific journal articles so that I can search them if the link does not work.

Example submission (you may not use this as your submission - it will result in an automatic zero):

Part 02: Report (40 pts)

  • Upload your 2-3 page report. Use 11 pt size with one of the three font types: Arial, Calibri, or Times New Roman.
  • Your report will be graded using the following criteria
    • Specific advertisement/product summary (5 pts)
    • Thorough explanation of two claims in that specific ad/product (5 pts per claim)
    • Scientific research agreeing/refuting claims (5 pts per claim)
    • Conclusion based on research (5 pts)
    • References, correctly done in-text and post-report (5 pts)
      • Either in APA 7 or MLA 9
    • Professionalism, such as formatting, grammar (5 pts)