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Business: Evaluating Information

Evaluating Sources

Western University (2:16)

Media Bias Chart

Chart with media sources and their bias

PROVEN

P.R.O.V.E.N. Source Evaluation by librarian Ellen Carey (2018), Santa Barbara City College, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The process of evaluating a source includes examining the source itself and examining other sources by:

  • Checking for previous work. Has someone already fact-checked this source?
  • Finding the original source. Who originally published the information and why?
  • Reading laterally. What do other people say about this publication and author?
  • Circling back. How can you revise your original search to yield better results?
  • Checking your own emotions. Is your own bias affecting your evaluation?1

The questions below will help you think critically during the source evaluation process:

Purpose: How and why the source was created.

  • Why does this information exist?
    Why is it in this form (book, article, website, etc.)?
  • Who is the intended audience? 
  • Is the purpose clear?

Relevance: The value of the source for your needs.

  • How useful is this source in answering your question, supporting your argument, or adding to your knowledge?
  • Is the type and content of the source appropriate for your assignment?

Objectivity: The reasonableness and completeness of the information.

  • How thorough and balanced is this source?
  • Does it present fact or opinion?
  • How well do its creators acknowledge their point of view, represent other points of view fully, and critique them professionally?

Verifiability: The accuracy and truthfulness of the information.

  • How well do the creators of this source support their information with factual evidence, identify and cite their sources, and accurately represent information from other sources? 
  • Can you find the original source(s) of the information or verify facts in other sources? 
  • What do experts say about the topic?

Expertise: The authority of the authors and the source. 

  • Who created this source and what education and/or professional or personal experience makes them authorities on the topic?
  • How was the source reviewed before publication?
  • Do other experts cite this source or otherwise acknowledge the authority of its creators?

Newness: The age of the information.

  • Does your topic require current information? 
  • How up-to-date is this source and the information within it? 

1Based on Caulfield, Mike. "Four Moves and a Habit." Web Literacy for Student Fact-Checkers, 2017.

Authority is Constructed & Contextual

Image says authority is constructed and contextual

5 Ways to Spot Fake News

The News Literacy Project teaches children how to evaluate the credibility of information they get online (Quartz, 3:09).