Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

ENGL 13 White: Finding Public Opinion

Critical Reasoning and Writing

Public Opinion

“'Public opinion and survey research'” refers to the systematic collection and analysis of information from or about individuals, groups, or organizations concerning their behaviors, cognitions, attitudes or other characteristics. It encompasses both quantitative and qualitative research methods, traditional or emerging" (American Association for Public Opinion Research).

Examples

The following are well-known sources for finding public opinion.

Evaluating Polls

Methods 101 Explainer Videos

The first video in Pew Research Center's "Methods 101" series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important (2:25).

Watch the other videos in the series below.