Finding print ads to analyze may be more challenging this semester.
Since the library is closed for regular services due to COVID-19, you won't be able to browse the print magazines available on the second floor. While the library also has magazine articles available through the library databases, generally, ads are not included in these databases. While some articles are available as PDFs, which may show some ads, some articles are only available in HTML, so only the text is available.
This page provides some websites for finding contemporary print ads and information about how to access digital magazines from surrounding area libraries. Some libraries offer digital magazines via apps. These magazines are exactly the same as the print versions (includes all articles, images, and ads). Unfortunately, neither the Merced College Library nor the Merced County Library have digital magazine apps. Public libraries usually limit online materials access to county residents, and college and university libraries usually limit online materials access to currently registered students and current staff, faculty, and administrators.